Brand Strategy, Brand Identity – these are buzzwords, right? In a sense, yes. It’s very easy to throw those terms around and not fully understand what they mean. So I’m here to help clarify.

Consumers have endless choices for just about everything these days. This means that a strong brand identity is not just a luxury — it’s a necessity. But what exactly is brand identity, and how can it drive sales?

Despite the title of this post, brand design and web design should not be viewed as adversaries. Nor should they be pitted against each other in some kind of “design war.” Brand Design and Web Design go hand in hand and they can really elevate each other.

If you’re just getting started with your business, investing in a full brand design may not be the best move. But, say you’re all in on your business and you’re ready to start seeing some serious growth. Then a strategic brand identity could be extremely beneficial.

I want you to close your eyes for a second and picture the logo for Nike or Disney or Apple. We’re going to think about what makes them them. We’re looking at their brand identity right now. Pay close attention to these things: You see their logo, yes? How would you describe the color? Do […]

My very first design job was in college for a state government agency. I had taken exactly one class on Adobe Illustrator and one on basic graphic design principles with InDesign. I still don’t know how I was the one chosen for that position. Unless I was the only one who applied, which may have been the case, thinking back on it…