Codex Luminaria is a passion project and, sadly, does not exist in real life... yet.
Art Deco/Roaring 20s style sans serif
Decorative, vintage style serif typeface
A rose & thorns to symbolize enchantment, romance, a sense of sin, and the allure of the forbidden.
Logo style is vintage & symmetrical to fit with the Art Deco art style, and blends the ornate decoration of truly vintage logos with the modern simplicity of high-end brands of today.
Behind the Logo
The primary goal with the branding for Codex Luminaria was to evoke the feeling of stepping back in time. We wanted guests to feel as though they were transported back to a prohibition-era speakeasy - with a twist. It needed to feel forbidden (without actually being illegal), but it also needed to feel enchanting, cozy in the way a library or bookstore feels cozy, and a little bit sinful.
Because of the desired emotional reaction we were going for, we blended two distinctive aesthetics - Art Deco and Dark Academia.
We created the entire visual aesthetic, from logo design, to menu designs, all the way to furniture selection.
About the Brief
Codex Luminaria is an invitation-only, 21+ book lounge which came about from a business owner who has always found their escape in books & stories, and found their passion in immersion. They wanted to create a space for other literature enthusiasts who, like them, wanted to escape from reality - even for a short time.
Codex Luminaria was created to be a safe & atmospheric social environment for individuals who want to get out more, but may tend more on the introverted side of the social spectrum. A space where people could come to meet and get to know other book lovers or just have a delicious drink and treat while reading their favorite book in one of the unexpectedly comfortable lounge chairs. This literary speakeasy is a community-focused venue which hosts more intimate events, like author meet & greets, book clubs, workshops, themed parties, and more.
About the Brand
Sharper angled, more geometric, low contrast sans serif font to bring a more sleek & futuristic aspect to the 'retro arcade' feel.
Customized futuristic font with alternating rounded corners - leaf-rounding, as a nod to the 'neo-naturewave' aesthetic
Font is spread out more widely than normal to represent openness, friendliness, and approachability
'Petals' to contribute more nature-based organic elements to the sci-fi tech aesthetic, symbolizing sustainability & growth. Roundness adds more friendliness & approachability.
8 smaller circuit nodes to represent each of 8Bit Insights' core values. Each node leads back to the larger, center node, representing 8Bit as a whole, and their commitment to being community-focused & people-first
A large '8' makes up the vertical center of the brandmark
Behind the Logo
8Bit Insights is a brand that needed to stand out from everyone else in the tech world while still maintaining its foothold in the tech space. They needed their branding to convey who they are, not only as a company, but as the individuals behind the company. It needed to tell the story of how they are... fun, bold, community-focused, friendly, and experts at what they do. The aesthetic direction chosen is called 'Neo-Naturewave,' which takes the retro arcade/sci-fi look & feel, the modern & clean sci-fi aesthetic, and blends it with nature and natural elements, demonstrating endless growth, learning, and progress.
About the Brief
8Bit Insights is a people-first, employee-owned, values-driven data consultancy. It is a small system integrator company, focused on driving business outcomes using modern analytics & AI solutions. They are determined to build an organization focused on their 8 core values, bit by bit.
The founding team decided to form 8Bit Insights after experiencing what it was like to work at their dream company, only to have it purchased in an acquisition deal, which then drove the company culture too far into the realm of 'Corporate Tech.' They felt that the company they now worked for no longer aligned with their own personal values and turned that feeling into the momentum and drive to build their own dream company - an employee-owned full service data consultancy that operates with integrity, compassion, and professionalism.
About the Brand
The primary logo includes what Seed Street Toys sells as well as what makes them special
Street sign for Seed St.
Round logo so that it may easily be printed onto a sticker for sealing pouches and wrappers, but the round shape also represents openness and friendliness.
The founder's birds - Grouch (left) & Ravioli (right) - were the two main sources of inspiration behind many of Seed Street's toys for a long time. Including them in the logo is a nod to the founder's love for their birds, and to where they started.
Fun, playful font demonstrates the silliness of parrots and the love between the birds and their humans
Behind the Logo
The goal with this brand identity was to create something that captured the heart and feeling of what it is to have companion parrots in your life. They are bold, loud, colorful, playful, adorable, silly, cheeky... the list goes on. We created branding that resonates with what people love the most about their parrots - they're goofy and hilarious.
We leaned into the bold & colorful, and included elements of torn or shredded paper in addition to a paper cutout art style to capture not only the toys themselves, but also how birds interact with and destroy them in their joy.
About the Brief
Seed Street Toys is a small business based in Northern California which prides themselves in creating safety-focused handmade foraging and shredding toys for companion parrots, made to the highest quality possible. After working in an avian hospital and seeing far too many commercial toy-related injuries, the Seed Street founder knew there was a hole in the market for high quality, fun & SAFE toys for our feathered friends.
Not only does Seed Street make and sell the most adorable and enriching parrot toys, but the founder has also undergone training from some of the brightest minds in the avian world to become an avian behaviorist. They work diligently to get to the root of behavioral and bonding issues with their clients' companion parrots so that both human and bird may live their best lives.
About the Brand
Highly readable sans serif - clean & modern.
Rounded ends on window frame cuts - personable & friendly, yet structured.
Fun, readable thick script to show playful elegance & confidence
Sunrise/orange slice: opportunity, reliability, positivity, new beginnings, joy, happiness, creativity, abundance, energy, health, wealth, vitality
Arched/domed top: a window to opportunity
Behind the Logo
The Scrub Club branding brief had always revolved around joy and peace. This was not a full rebrand so much as a refresh. Scrub Club didn't have much in the way of branding before we worked together, but they had their name, solid reputation, and a signature hot pink. So we wanted to maintain the recognizable color while also more clearly communicating the brand's mission of helping busy professionals find more time, joy, and opportunity in their daily lives by taking stressful cleaning off their hands. It needed to feel vibrant and fun, exclusive because it's a membership-based service, and also structured/reliable, and still somehow peaceful.
About the Brief
Scrub Club Cleaning Service is a woman-owned, membership-based business in the Greater Grand Traverse area of Northern Michigan. Founded in 2018 as a means to be home during the same hours as her family, the owner started with just a few cleaning jobs on weekends, but her hard work and dedication to her clients saw that Scrub Club quickly grew to a flourishing 6-figure company employing several people year-round.
Scrub Club's belief is that personal growth is key to a fulfilled life, and that time freedom is key to personal growth, and as such, aims to reduce the mental and physical load weighing down the lives of busy professionals. By taking regular cleanings off their clients' hands, their clients have the time freedom to explore and pursue whatever it is that brings them true happiness and fulfillment within their own lives.
About the Brand
Brandmark contains a delicate, script font F with a crossbar to create an E, fusing the two letters together
Tagline makes it apparent what the artist does, so there is no confusion
Keeping the neutral grey paired with the bay-inspired blue represents artist's two biggest inspirations - Summer Water & Winter Snow
Clean, modern sans serif typeface with varying weights and colors to separate words instead of using spaces - fusing the words as the artist fuses glass
Brandmark is translucent and layered behind the brand name, reflecting the nature of glass and process of fusing glass
Behind the Logo
Fused Expressions is all about modern and approachable luxury. Since the artist's primary inspiration comes from the Michigan beaches, we needed the branding to reflect the lightness and airiness of a relaxing, indulgent day at the beach blended with the clean-cut & delicate minimalistic feel that glass provides. It was important that we combined the quiet calm & contented emotions that the artist wants their customers to feel with a touch of playfulness that one experiences with a day at the beach.
About the Brief
Fused Expressions is the brand of a fused glass artist who, after taking classes to learn and indulge in a long-time interest, decided to start selling their work.
The artist is from Northern Michigan and has always found creative inspiration in the beautiful landscapes that the mitten state has to offer - specifically the numerous bodies of water in the summer and the glittering snow in the winter.
In their business, they wanted to be able to provide their customers with little luxuries - items that are primarily decorative - as well as functional art, such as platters, vases, plates, bowls, and more. As everything is hand cut and pieced together and then melted and fused in a kiln, no two pieces will ever be exactly the same.
About the Brand
For a more comprehensive logo breakdown, view this page on desktop or tablet!
Tagline with movement, color change, and italics for magic & emphasis
Crescent moons represent cycles, feminine power, and transformation
Typeface feels whimsical & witchy, but is thicker than typical 'magical' fonts, feeling friendlier & more modern
Behind the Logo
Witches Knot at the center of main snowflake graphic, as a symbol of protection from negative energy & bad intent, as well as interconnectedness, unity, intuition, and acceptance.
Snow Day Fibers is a brand that really needed to feel safe, inclusive, and cozy, like a quiet & calm winter's night. Like an evening where you just found out that school (or work) for the next day is cancelled, and you can finally just breathe and unwind. The branding needed to convey that magic is everywhere if you just slow down long enough to see & feel it, and that creating just for the sake of being creative its own form of quiet rebellion. It needed to make people feel Snow Day Fibers' core values (inclusivity, community connection, creativity & expression, and joy & comfort) while also visually communicating that they are focused on uplifting LGBTQ+ voices and women's empowerment.
About the Brief
Snow Day Fibers is a fiber arts shop within the Ishpeming, MI community. Focused on providing a new type of community space not centered around religion or bar life, Snow Day Fibers allows people to gather, create together, learn new skills, and just relax surrounded by warmth, acceptance, magic, and comfort.
The founder of Snow Day Fibers discovered her love of knitting as a child from quiet, quality moments with her grandmother. Over time, knitting became her passion and she realized she wanted to open her own fiber arts shop to help others discover their own love of the craft the way her grandmother helped her.
The Snow Day Fibers brand exists to provide people with a break from the stressors of every day.
About the Brand
Kimmie C.
Snow Day Fibers
Working with Spellbound Creative Studio was such a wonderful experience. Jaime has this amazing way of helping you find the heart of your brand while also gently nudging you to dream bigger than you thought you could. Through her process, I finally felt clear about what matters most for Snow Day Fibers and how to bring it all together in a way that actually feels like me.
I loved how supportive, encouraging, and thoughtful Jaime is. She makes even the deep thinking parts of the process feel fun. Every interaction felt personal and positive, and the way she presented my brand makes it feel like something really special was happening.
Since finishing the brand, I feel so much more confident sharing my business online and in my physical space. I have a clear sense of the vibe, energy, and values I want Snow Day Fibers to reflect, and it’s helped guide everything from promotions to partnerships.
I can’t recommend Jaime and Spellbound Creative Studio enough. She’s creative, insightful, and genuinely cares about your brand and your experience. The experience was affirming, growth-oriented, and impactful. I love the brand that Jaime created for me and know it will provide me with a path to continue to grow!
Sabrina J.
8Bit Insights
Spellbound Creative Studio is the best choice I could have made when I needed to redo my branding and website. From our chance encounter at a local tavern (Women in Tech at a local brewery), everything from there on after felt like I was rolling a natural 20. Websites in my industry have some cookie cutter qualities. Jaime delivered a memorable, bold, cheeky, and personalized website that perfectly encapsulates my business and will help us stand out from the competition. The process was organized and easy to follow. Every step that we did helped to define us, our design likes and dislikes, and guided us to the final product in a logical yet thrilling journey. We didn’t need any large direction changes or design changes, because Jaime was so careful to understand us. When she delivered two brand directions to us, it was nearly a coin flip to decide, because we loved both versions so much for different reasons.
The brand guidelines and assets that were delivered were so thoughtful and encompassing. I originally thought I needed just a logo and some brand colors, but Jaime delivered patterns, icons, an entire logo suite, and everything I needed to launch on social media. She really thought of everything, and the cohesion and consistency are such a relief to a design-challenged business owner like me. A dozen things I never would have dreamed of were already complete, ready-to-use, and documented.
The website was an utter dream come true. Jaime knows her stuff inside and out, so the website is polished and detailed design elements were applied. Once again, it was love at first sight for the design, so we didn’t need to change anything. I can’t emphasize enough how much the process informs the results – taking the time to understand us, and asking us to take the time to really define ourselves, meant that we skipped all the back and forth of redesigns or trying to arrive at a common vision. It’s clear from every communication and deliverable, that we were working with a creative professional.
I feel very confident that no matter your industry, your knowledge of design, or the age of your business or endeavor, Spellbound Creative Studio can be the catalyst to transform and launch or relaunch you. By the end, you’ll understand yourself better than ever, and have a brand and website that you just want to gush to everyone with enthusiasm about. I look forward to working with Jaime and Spellbound for many future projects!
Tiffany D.
Seed Street Toys
I am not very tech savvy and needed help with rebranding and building a website. Spellbound Creative Studio swooped in to the rescue!
Jaime's process of learning your vision is very thorough. She really immerses herself into helping you create the perfect identity that caters to your personality and your desired demographic. She was so easy to work and communicate with. This woman is worth her weight in gold! I cannot say enough positive things about this experience, her creativity and attention to detail will leave you in awe. I am so in love with my new branding and site!
As a small woman-owned business, it made me happy to support another small woman-owned business!
If you are looking for someone to assist you with rebranding or building a new website, look no further. Jaime is incredible at her craft and Spellbound Creative Studio will always be my recommendation!
Carolyne S.
Jaime is a rock star... She was able to give me constructive criticism, actionable steps and a clear focus for my brand. Since I provide a unique service, the challenge was real. She was able to comb through my entire website and all aspects of my business to show me where the holes were, where I needed to improve and then the steps to do it. I truly appreciate her quick turnaround time, her follow through and her thorough audit.
Suzanne S.
Romance Author
I am SO grateful a friend connected me with Spellbound Creative Studio to design my author website. Jaime was a dream to work with, and she did not blink once at the big task I had for her. She was available during the whole process and even included extras I didn't expect at the conclusion of the project. The bottom line is, she knew what I needed (when I absolutely did not know) and she made sure she delivered it. Her professionalism is on display in every detail of my website, from the subtle background images she knew would add interest, to the legal notices (Who knew you had to include those? Jaime did.) to the gorgeous videos adding movement and the overall organization of the site. She has all the technical knowledge needed for this type of project, but she also has an artist's eye and soul, and that makes all the difference. The best part of working with Jaime was that I knew she cared and that I knew she was committed to making it exactly the website I wanted and needed. I am an indie author, so I do all the work running my business. Knowing that Jaime made me an author home on the Internet that is comparable to any multi-million dollar author out there... it's priceless. For a website to be proud of that takes your business to the next level, I highly recommend Spellbound Creative Studio!