The visuals of your brand are the very first impression that people have of you. And you know that you only get one chance at a first impression. Well… per person. But still. You have one chance to make an amazing first impression on your dream client and you want to ensure that it’s a good impression, right? This is where professional photography can come into play, with your brand identity in mind.

Graphic design is such a massive part of modern life. We see it absolutely everywhere, from ads and websites, to packaging and publications. Have you ever wondered how it started? I’ve been thinking about it a lot recently – art has always been a massive part of human culture. And before we had written language, we had hieroglyphics, which were used to visually tell a story.

Brand Strategy, Brand Identity – these are buzzwords, right? In a sense, yes. It’s very easy to throw those terms around and not fully understand what they mean. So I’m here to help clarify.

Despite the title of this post, brand design and web design should not be viewed as adversaries. Nor should they be pitted against each other in some kind of “design war.” Brand Design and Web Design go hand in hand and they can really elevate each other.

If you’re just getting started with your business, investing in a full brand design may not be the best move. But, say you’re all in on your business and you’re ready to start seeing some serious growth. Then a strategic brand identity could be extremely beneficial.

You know that phrase, “don’t judge a book by its cover”? And how it’s a metaphor for not judging a person based on their looks. I definitely agree with the message and intent of not judging people. However, I do absolutely judge actual books by their covers.