Graphic design is such a massive part of modern life. We see it absolutely everywhere, from ads and websites, to packaging and publications. Have you ever wondered how it started? I’ve been thinking about it a lot recently – art has always been a massive part of human culture. And before we had written language, we had hieroglyphics, which were used to visually tell a story.

Consumers have endless choices for just about everything these days. This means that a strong brand identity is not just a luxury — it’s a necessity. But what exactly is brand identity, and how can it drive sales?

Despite the title of this post, brand design and web design should not be viewed as adversaries. Nor should they be pitted against each other in some kind of “design war.” Brand Design and Web Design go hand in hand and they can really elevate each other.

If you’re just getting started with your business, investing in a full brand design may not be the best move. But, say you’re all in on your business and you’re ready to start seeing some serious growth. Then a strategic brand identity could be extremely beneficial.

The short answer is: Adobe Illustrator. Adobe Creative Cloud is the industry standard and if you look at any graphic design job description, they’re going to expect you to have experience with Adobe Creative Cloud, specifically Illustrator, InDesign, and Photoshop.

With the rise of generative AI platforms like Midjourney and DALL-E 3, it’s fair to wonder if AI is going to take over creative spaces. In this case, specifically visually creative spaces.