A red-haired woman wearing a white tank top that shows off a tree tattoo on her left shoulder writes or draws on an iPad, while two parrots sit on either shoulder. On her right shoulder is a blue parrot with a red beak and on her left is a green-to-blue parrot with a red beak and a long tail.

Brand Strategy vs Brand Identity

Brand Strategy, Brand Identity – these are buzzwords, right? In a sense, yes. It’s very easy to throw those terms around and not fully understand what they mean. So I’m here to help clarify.

Jaime Edmondson

June 17, 2024

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