Brand Strategy, Brand Identity – these are buzzwords, right? In a sense, yes. It’s very easy to throw those terms around and not fully understand what they mean. So I’m here to help clarify.

Consumers have endless choices for just about everything these days. This means that a strong brand identity is not just a luxury — it’s a necessity. But what exactly is brand identity, and how can it drive sales?

Despite the title of this post, brand design and web design should not be viewed as adversaries. Nor should they be pitted against each other in some kind of “design war.” Brand Design and Web Design go hand in hand and they can really elevate each other.

If you’re just getting started with your business, investing in a full brand design may not be the best move. But, say you’re all in on your business and you’re ready to start seeing some serious growth. Then a strategic brand identity could be extremely beneficial.

The standard work environment for decades has been Monday through Friday, 9am to 5pm. Workplace flexibility throws that standard out the window and asserts that employees can work whenever, wherever, and however suits their life best, as long as they’re still getting their work done.